Contest: Who likes Muesli?

I think my mother once tried to serve us muesli when we were kids. This was back in the day when Cheerios and milk was our standard and anything else for breakfast was considered sacrilege. You want me to put yogurt in my what? It wasn’t until years later, after university, while trekking through Europe that I truly ‘found’ muesli. Or rather, it found me. Seems it’s quite the breakfast staple over in Europe and it was that or starve until lunch if I wanted the free hostel breakfast. Who knew?

I’m worldly now, and always happy to mix it up for the first meal of the day. Thing is, not all muesli is created equal. I’m sure all of us have had our experiences with bland as paper, dusty old oat-y cereal that has you swearing off the stuff yet again, or for good. Enter Poundbury, England cereals company Dorset Cereals. We just received a box of each of their seven cereals (one is a granola). Let me say this: even if you hate muesli, if you have any kind of designer bone in your body, you’ll love the brightly coloured packaging with the clever window cut out of the logo showing the contents. Nice silver foilstamp too. People are going to buy this just to make their kitchen counters look good, I’m sure of it. Thankfully, that’s not the only good thing about them. You’re probably thinking, “Muesli, hell, I can make that! I’ll just toss some nuts, oats and raisins together.”. That’s a little like thinking you can mix corn, rye and water and make your own bourbon. On second thought, that might be exaggerating things a bit, but still, according to them:

We don’t just throw our ingredients together, we balance and blend them carefully using our knowledge of what tastes delicious.  We don’t scrimp, we make sure our recipes are stuffed full of fruit, nuts and seeds. We don’t forget the flakes—they get as much attention as the fruits. The result is a really tasty breakfast that’s rich in whole grains, provides a good source of fibre and contains no added preservatives.

The large-size oats, nuts and generous fruit you get in each bowl creates an interesting mix of textures. Probably one of the best qualities of muesli. Breakfast isn't one-dimensional and boring.

I especially like the extra window on the box side with the comment “Look, no dust!”. A clever way to get you to think about the product quality and something I personally never considered until they mentioned it. They’ve also got some snappy writing and Okay, so how do you get some in your bowl? Well, looks like London Drugs, Superstore,Thrifty Foods, HY Louie (that’s IGA) stock it. However, the folks at Dorset have kindly provided a gift basket valued at $150. It includes:

  • Wicker picnic basket
  • The full line of Dorset Cereals available in Canada—seven tasty recipes
  • Cereal bowl
  • Colourful placemat
  • Spoon

Win this $150 value gift basket. Details below.

How to win (contest is open to residents of Canada only):

If you’re feeling lucky, and writerly this week, comment on this post on tell us a story about dads and breakfasts (It is Father’s Day this coming weekend after all!).

And/or, tweet the following:  

Amused by muesli? Enter to win a $150 @dorsetcereals gift basket @Foodists —


We’ll draw from all eligible entries received by Friday, June 15th.



13 Responses to “Contest: Who likes Muesli?”

  1. Posted on June 4th, 2012

    I would love to share many weekend breakfasts with dad if I won these amazing boxes of muesli :)

  2. Posted on June 4th, 2012

    i tweeted about this giveaway (@onitnaram)

  3. Posted on June 4th, 2012

    i often make my dad a pancakes and bacon breakfast on holidays and other special occasions.

  4. Posted on June 4th, 2012

    My Dad was the one who introduced my to oatmeal and cream of wheat. He would make a big pot when I was young and we eat it together. I would share the muesli with him if I won!

  5. Posted on June 4th, 2012

    my dad rarely wakes up in time for breakfasts, only when he plays golf!

  6. Posted on June 4th, 2012

    I didn’t live with my dad growing up, but I do have one memory of staying with him for a weekend and accidentally breaking an egg on the floor. In my attempt to “clean” the mess before he noticed, I basically wiped egg across the entire kitchen floor before my uncharacteristic quietness drew his attention.

  7. Posted on June 6th, 2012

    My dad was a believer in “breakfast is the most important meal of the day” and we’d have a full breakfast every morning before school. Sometimes it’d be full on bacon, eggs, and toast; other times it’d be oatmeal or cereal. I tell you though, our cereal was NOT GOOD. Bran, flakes of yucky, and NO SUGAR. In any case, our family would sit at the counter, quietly eat our breakfasts, talk about the upcoming day, and if I was lucky, I’d get 2 teaspoons of coffee in my glass of milk. I felt so grown up!

  8. Posted on June 7th, 2012

    Growing up my favourite thing for breakfast would be a steamed bun with a slice of spam. However in my teenage years I became a vegetarian so that effectively cut out all spam in my diet. However my dad for years would attempt to recreate my favourite breakfast sans spam. I was so touched. I love my dad so so much.

  9. Posted on June 15th, 2012

    My father used to always make us bacon and eggs on a bagel. He was the master of cooking an egg in the microwave lol. It sounds not so delicious but I quite enjoyed it and it was our weekend tradition.

    I’ve also tweeted as @truthful

  10. Posted on June 15th, 2012

    If I were you I’d hire me to develop a recipe for muesli pancakes which would be posted on the back of every box. Delicious served with maple syrup and bacon. We all know every Dad loves bacon! Everyday of the year!

  11. Posted on June 27th, 2012

    Congrats to our winner, Jen. Drop us an email with your details and we’ll get that $150 Dorset Cereals gift basket out to you! Thanks everyone who entereed and hope you get a chance to go out and try some of this muesli—it really is good stuff.

  12. Posted on August 1st, 2012

    Thanks so much!!! Just sent an email :)

  13. Posted on August 1st, 2016

    I am very excited to have found the website and to learn so much more about food.

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